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Empower Pharmacy merges engineering precision with pharmaceutical innovation to deliver quality, affordable health and wellness medications with a mission to transcend traditional pharmaceutical practices, focusing on solutions to meet evolving healthcare demands and advanced facilities, driving commitment to excellence in every medication, specializing in a wide range of personalized medications, tailored to patient needs.

Data Sources?

Customer Feedback/Site Comments, Yelp comments, etc. – analyzed

Revelations:

Nobu is the most popular sushi restaurant for women. Women love the “adventure” of eating at Nobu

People will still go to Nobu because of its social status, more than they’ll be affected by high prices of bad service or sub-par food

Found that Nobu raised prices whenever anyone complained about prices

Deliverable:

Explain Nobu’s takeaway product/service

Hypothesis

Empower was having challenges with back orders and billing because problems were not being seen proactively.  The believed there were errors  with data entry.

Data Sources

Holistic analysis of all previous 3 years’ worth of  Salesforce CRM data.

Revelations

The data revealed that significant portions  of the customer  record –  orders, billing, back orders, customer feedback – was being entered the open text fields of Salesforce not the specific fields where the data was supposed to be entered.  The agents were entering all of this meaningful data to an area the it wasn’t visible or measurable.

Business Value

Empower was able to use our Textual ETL analysis to look at of this newly discovered unstructured data.  All associated problems were corrected, training instituted for the agents to enter data properly and make them aware of why the data needed to be entered properly.  It was also revealed that the problem originally occurred because certain agents were trying hide bad news an then the behavior was unknowingly replicated by new hires.